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Using Color On Your Website
Content may be king — but unlike a king, content has to earn its power first. Once you have the right words, you need to present them with clarity. In other words, you want your pages to be both...
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Google Analytics Flow Visualization Update
Google updates its products faster than most people can keep track. The same is true for Google Analytics. The company is constantly announcing updates to the Analytics program, which you can read...
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Verifying Your Google Product Feed
In September 2011 Google made some significant changes to their data feed requirements. MightyMerchant has made the appropriate updates to our feed templates, but if you manage your feed yourself it is...
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Check Your Site on Webmaster Tools for Broken Links
Broken links are links that lead to pages that do not exist. When clicking on a broken link, the page you land on is called a 404 error page, and that indicates that the requested URL doesn’t exist....
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Google Analytics - Scheduled Reports are Back
Anyone who follows HEROweb/MightyMerchant knows that we are die-hard Google Analytics users. The data that Google Analytics provides is not perfect, but it does give small business owners excellent...
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Does Google Analytics Track Visits From Search Engine Crawlers? Nope!
A frequent question I get from customers is whether their Google Analytics data is skewed by all the traffic their site gets from search engine crawlers. The simple answer is – No. Let me explain in...
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How Much is Your Ecommerce Business Worth?
From time to time, I get emails from customers saying that they have decided to move on from having an online business and they are wondering if I can tell them how much their online business is worth....
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"My New Website Hurt My Business!" How to Avoid This Dilemma.
The title of this blog post might seem sacrilegious coming from a company that designs websites. Let me explain. We recently designed a new website for a company that had been in business for several...
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Confessions of a (Mobile) Shop-a-holic
I might be a mobile shop-a-holic. Just this past week, I made holiday-related purchases from my iPhone while watching TV, while attending my daughter’s swim team practice session (oops), and while...
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Better than Bloggin'
In the romanticized version of the web business, blogging is holds great appeal: you set up a blog, start writing some posts, attract scores of visitors, and see your revenue climb as these visitors...
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Target Content to Your Specific Audiences
The last HEROweb Marketing Bite showed you how to leverage Google Analytics’ demographic reporting to see what kind of audience is visiting your site. This week we’re recommending that you make sure...
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